{"id":3280,"date":"2022-07-26T07:36:52","date_gmt":"2022-07-26T12:36:52","guid":{"rendered":"https:\/\/reinecke-design.com\/?p=3280"},"modified":"2022-07-26T07:41:28","modified_gmt":"2022-07-26T12:41:28","slug":"2022-awards","status":"publish","type":"post","link":"https:\/\/reinecke-design.com\/index.php\/2022-awards\/","title":{"rendered":"2022 Awards"},"content":{"rendered":"\n
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Reinecke Design is pleased to share that we have won the following honors on behalf of our client, Smarty Pants Tutoring:
Silver Winner, 2022 NYX MarComm Awards: Brand Design
Gold Winner, 2022 Hermes Creative Awards: Brand Design

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When Certified Teacher and Entrepreneur Lori Bourgeois began offering tutoring services, she wanted to build a lasting brand that was known for motivating and empowering children to learn, and to see themselves as smart, capable students.<\/p>\n\n\n\n

Reinecke Design was charged with naming and identity design for her tutoring practice, and helped establish a creative voice and visual language that would reflect her values and set her up for scale.<\/p>\n\n\n\n

We landed on the name “Smarty Pants,” as a cheeky way of acknowledging the expertise of the tutors, while empowering the students through positive expectations.<\/p>\n\n\n\n

Many students who seek tutoring services suffer from low morale, and feel that they are incapable of grasping the subject matter. When a student enters a “Smarty Pants” facility, they become a “Smarty Pants student,” and they meet with a “Smarty Pants Tutor.” These labels are an early form of positive affirmation, putting each child on the path to learning, by first reminding them that they CAN learn.<\/p>\n\n\n\n

The business owner was well pleased with the name, the creative applications, and our vision for her student experience.<\/p>\n\n\n\n

“Chris went over and beyond in helping me brand my growing business. His attention to detail and creativity helped my tutoring business stand out.” \u2014Lori Bourgeois<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Reinecke Design is pleased to share that we have won the following honors on behalf of our client, Smarty Pants Tutoring:
\nSilver Winner, 2022 NYX MarComm Awards: Brand Design
\nGold Winner, 2022 Hermes Creative Awards: Brand Design<\/p>\n","protected":false},"author":136,"featured_media":3298,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[{"_seopress_pro_rich_snippets_type":"none"}],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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