This might be cliché for someone in my field, but I enjoy a good ampersand. For starters, the ampersand is a beautiful letterform. Today, it is considered punctuation, but there was a time that the ampersand was treated as the 27th letter of the Latin Alphabet. It gets its shape from the Latin word “Et,”

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Burger Time Machine

There’s a local Burger joint with an incredible name, and a strong local reputation. Unfortunately, their signage and branding has been all over the map, through the years. As a personal exercise, I took this one to the drawing board to see how we could build a cohesive brand strategy, that can adapt to a

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2021 MUSE Creative Awards

New York, NY—The International Awards Associate (IAA) has announced today the results of the 2021 MUSE Creative awards. Reinecke Design is honored to receive the prestigious designation as a Silver Winner in the 2021 international awards competition. The MUSE Creative Awards are based on a mission to honor, encourage and promote creativity by providing a

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In-House Awards Jury 2021

Last Month, I had the privilege and opportunity to serve as a member of the Awards Jury for the Inaugural In-House Excellence Awards. Launched by the Association of National Advertisers, this awards program honors the most creative, strategic, and growth-driving marketing and advertising in the industry. The ANA boasts a membership that includes such titans

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